Explore our work with | Industrial Marketing Agency

Lightly for Life, a leading health and wellness brand based on the Gold Coast, Queensland, specializes in supported weight loss programs. Their offerings include meal replacement shakes designed to deliver maximum results through a simple and effective program. In need of a digital transformation to match their innovative product line, Lightly for Life engaged Fringe Consulting's partner company, Design Foundry, to enhance their existing Shopify store and collaborate on digital and packaging design.

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Challenges

Lightly for Life required an enhanced eCommerce platform that could effectively showcase their products and streamline the customer journey. They also needed cohesive and visually appealing packaging design to align with their brand identity and resonate with their target audience. The key challenges included:

• Upgrading the Shopify store to improve user experience and functionality.
• Creating digital designs that effectively communicate the benefits of their weight loss programs.
• Designing packaging that reflects the brand’s commitment to quality and supports their marketing efforts.

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Solution

Fringe Consulting, in partnership with Design Foundry, approached this project with a comprehensive strategy that encompassed both digital and physical design elements. Our solutions included:

1. Shopify Store Development:
   • We expanded and optimized Lightly for Life’s Shopify store to create a seamless shopping experience. This included enhancing site navigation, improving the product page layouts, and integrating a more intuitive checkout process to increase conversions.
2. Digital Design:
   • Collaborating closely with Lightly for Life, we developed digital assets that align with their brand message. These assets were used across various marketing channels to ensure a consistent and compelling online presence.
3. Packaging Design:
   • The packaging for the meal replacement shakes was designed with the end-user in mind. We focused on clarity, simplicity, and aesthetics, ensuring that the packaging not only attracts customers but also conveys the product's health benefits.

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Results

The partnership with Lightly for Life resulted in significant improvements across their digital and physical product offerings. Key outcomes included:

• Increased Online Sales: The Shopify store enhancements contributed to a noticeable increase in online sales, with smoother user navigation and an optimized checkout process driving higher conversion rates.
• Brand Cohesion: The digital and packaging designs provided a consistent and professional look that resonated well with customers, reinforcing Lightly for Life’s brand identity.
• Positive Customer Feedback: The new packaging and digital assets received positive feedback from customers, who appreciated the clear messaging and attractive design.

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