bESPOKE
cREATIVE
sTRATEGIC
Fringe is a boutique execution partner. We take on genuine problems; marketing, technology, and everything in between.
OUR METHOD
Fringe started because the work most businesses need doesn't fit neatly into one category. Marketing problems are often technology problems. Brand problems are often positioning problems. This firm was built to handle the whole thing, not just the slice that fits on a service page.
We're based on the Sunshine Coast and work with businesses across Australia. Project-led where it suits, retained where it works better. Small enough to stay close to the work, with a network that scales when the job calls for it. Same standard either way.
Our LEADERSHIP
Kyle is the connector. He’s equally at home in a discovery session with a 280-person professional services firm and a casual conversation with a small business owner who’s trying to figure out where their CRM went wrong.
The reason both of those conversations go well is the same: he’s genuinely curious, he listens before he recommends, and he doesn’t perform expertise he doesn’t have.
He started Fringe because he wanted to do good work for good people and not have the overhead of a larger firm slow that down. He’s warm, straightforward, and genuinely invested in how his clients’ businesses are going, not just the project at hand.
Connor is the craft. His background in brand and product design runs through his own practice, c.joseph studio, and it shows in everything he touches.
He builds brands that feel genuinely considered: modern without being trendy, timeless without being stale. His websites aren’t just good-looking; they’re thought through. The hierarchy is right. The experience is right. The details are right.
He approaches brand and web work the same way Fringe approaches everything: with serious care and zero pretension. He’s a collaborator, not a prima donna. He’ll tell you what he thinks and he’ll do the work to back it up.
Our Process
Discovery
Our discovery phase is all about understanding your unique challenges and goals. We dive deep into your business needs to tailor solutions that truly fit.
Planning
During the planning phase, we meticulously outline the steps needed to achieve your objectives. This involves setting clear goals, defining roles, and establishing a roadmap to ensure success.
Work
Our work phase is where ideas come to life. We focus on executing the plan with precision, ensuring every detail aligns with your vision and objectives.
First look
The first look phase is where we present initial concepts and gather your feedback. This collaborative step ensures that our vision aligns with your expectations before moving forward.
Partnership
Our partnership phase is about building a strong, collaborative relationship. We work closely with you to ensure ongoing success and adapt to any changes that arise.
